When you design a website keeping in mind the hardware and software requirements, business objectives, out of the box features, then you are bound to fail because you are missing out on one very important angle – ‘users’. That is not it. By doing this, you are breaking the most important rule of web design: Designing the UX (User Experience). To achieve this, it is very important that you incorporate usability & usefulness of your website, through an interactive and intuitive UI (User Interface) design. There are many factors, which collaboratively contribute. In simple terms, usability refers to the ease of website use, and usefulness refers to the website relevancy, from a user’s perspective. Henceforth, when building a website, be aware of the satisfaction factor and the perspective thinking of the users.
Visibility has to be the key
Navigational elements play an important role in guiding a user what exactly to do and how to go about, when a website is visited. This makes it highly simple for users to figure out what is in store for them and how much information is relevant to them. Thus, visibility acts as a key to open the door of a website.
Minimum load of memory always helps
It is very difficult for users to navigate a website with too many website components redirecting towards multiple pages affecting user’s memory largely. It becomes very difficult for users to remember as well as locate relevant pages and items. Hence, keep your site memory as low as possible with minimum useful website real estate, which are consistent and have a definite purpose to solve through the whole website.
Instant feedback promotes communication greatly
Things can become faster when a website is centered surrounding the users. Instant feedback is one of the best ways to do so. If users are stuck at some places, an immediate integrated help accompanying the user actions, can actually tell users what exactly to do when clicking a button, provoking a Call to Action, or registering with the site, etc.
Accessibility should be smoothly ‘accessible’
Retrieving information is expected to be quick and efficient. Henceforth, accessibility can take various forms such as starting from a basic search feature, to an entire sitemap. Even overall web content can be broken down to digestible sections that make sense to the users, as well as skimming the unwanted text, are another few ways of achieving an easy accessibility.
Site orientation keeps the website organized
Orientation of pages within a site is managed by installing navigational clues everywhere. Most of them include integrating a site map, putting descriptive links, incorporating site elements that tell users their location within a website and relative to other website pages. Many designers nowadays take sitemap for granted, but what they do not realize is it is still the most effective source of site orientation.
Pleasant viewing leads to clear interpretation
When a site is simple enough not just to use at but also to look at, it leads to higher chances of interaction between the website and the users. After all, the more a site interface entices the users, there is a higher probability that user dependability, and confidence on the site increases. The logic here is simple. Simplicity leads to user friendliness, which in turn leads to motivation.
Design needs to be visually appealing
A design, which is visually attractive, enhances the overall aesthetics of your user interface creating a mesmerizing user experience. The most important aspects associated with this are way of representing information, overall website tone, font, color, placing, structure, and more.
Next time…think about the ‘users’ first
Most designers design professionally not taking into consideration, the user expectations. That results in users getting frustrated with a website that is difficult to navigate. Being associated with an average website can actually end the career of the responsible designer. Hence, it is very important for every designer to crosscheck a website not once or twice, but multiple times on the above discussed parameters. A good design requires hell lot of time from start to finish requiring a great deal of patience and steadiness. Just remember that a website can fulfill the owner’s goal, only with user’s participation and involvement. Therefore, it is the sole responsibility of both website designers & developers to make the whole experience as soothing as possible.