Holidays are always a good opportunity to increase sales, and if it’s the holiday season, it’s never less than great for your business. In a recent survey organized by Statista, only 5% people declared that they won’t be joining in festivities.
Starting with the November end, till the year ends, the entire US is drenched in the color of the holiday season. Be it thanksgiving day, Cyber Monday, Black Friday, Christmas, Epiphany, Hanukkah, Yule, and the list goes on.
The States during this time relishes the flavors of fun, love, and yes shopping. Retailers begin to market, in the mid of the year.
This is where the question arises, How to compete/sustain in this tough market?
At this point let’s have a look at certain statistical figures to broaden your horizon in context to mobile retail market in US holiday season.
The figures narrate better
If we look at the sales during the holiday season, a survey report reveals that the annual spending on online shipping was $4.5 trillion in 2021. Not only is this, but the same alone features figures more than the sale made in the rest of the year.
Talking about the online market, the sales figures are rising YoY (year over year). In a recent report by Adobe, it was revealed that on 2016 Cyber Monday the online sales created a new record of $3.39 Billion, while the Black Friday made it to $3.34 Billion online sales ($ 1.19 billion only mobile) and thanksgiving touched $1.93 Billion of mobile revenue.
If we talk about the Holiday season so far, it is expected that the overall online sales till date (November 1-November 28) generated$39.9 Billion online revenue.
A deeper sneak into statistics from November 1-28
- Total number of visits through Mobile: 44%
- Sales through Mobile: 31%
- Visit through Smartphones: 38%
- Sales through Smart Phones: 22%
- Tablet visit and sales: 9% each
Looking at these figures, I presume that you are eager to know the shopping trends for holiday season and how to hit them.
The shopping trend for holiday season 2016 is to go mobile. Yes, you got that right. Buyers are now opting the smarter way to shop, and the proof of this is the figures above.
Do you have a mobile application?
If the answer to this is a no, I’m sure by now you might have noticed the shop next door (with a mobile application) making far more than you, through his online selling application.
People are leaning towards the technological advancements, and this is high time that you step out of the traditional shell and make your business mobile as soon as possible.
Though there are certain things that you first need to check, before building an application, but yes, once you fix that find the best developer for you.
How to get a perfect mobile application developed?
This is supposed to be your first question at this time. Though there are numerous application developers in the market, but finding the best mobile app developer for you is indeed a difficult task.
However, you don’t have to worry much about it. There are certain things which you need to take care of, at the time of choosing the app developer for your mobile application.
What’s trending this holiday season?
Undoubtedly the holiday season is at its peak and is creating new benchmarks with every passing day. We have seen above the inclination of people towards online buying, and the way applications are taking the market by storm.
Another report shares that the toys, DIY and Hobby online market is growing tremendously and has gained revenue of US$252.7 Billion.
The figures clearly state that the segment is the point of interest for the people. Thus saying, an online application to sell toys is the master stroke for your startup, won’t be wrong.
However, before you come with the final e-commerce store, you need to do sufficient research about the product. Also, you need to have the outline about the way you’ll be attracting your target audience.
Conclusion
The changing user preferences are changing the market drastically; especially the retail segment. To sustain in the market and to grow, you need to march with, or rather a step ahead of your competitors.
The key to attaining this is to be innovative with your marketing strategies and unique with the way you approach your target audience. You need to first understand your product, and on the basis of same, learn the target audience with their geographical location, age group, inclinations, and other factors.
Once you are done with these, plan accordingly and then present yourself in front of your users. The narration might sound a bit difficult to execute, but once you initiate the process in this manner, you have all the chances to create new milestones in the US Holiday Season and other festivals.
