Mobile transactions always give you the next level of competition for perfection. Consumers are getting more and more relied on the smart devices. Leading the race of smart devices, smart phones have made an impeccable space in the lives of people.
Not only the entertainment segment, but people are vigorously using the technology to buy and sell everything ranging from grocery to booking tickets for their weekend gateway.
Enters rise of mobile payments
According to a survey report, in the year 2016 32% consumers used the digital wallet as their preferred medium of payment, while 78% consumers said that they are aware of the service. Mobile applications like PayTM, RuPay, Bhim and Jara have given a better ground to people.
Integrating mobile wallets for e-commerce apps had been for quite some time, however, money multi-utility mobile wallets have now become a need of era. The need now is to understand what exactly the users are looking for.
Understanding the user requirements
Before starting the e-payment app development process, it is important that you understand the user base and the digital payment app market. There are different kinds of mobile wallets, you need to understand which will fit your purpose.
The list of online payment methods primarily include:
- Online payment
- Point of sale (PoS) payments
- Peer-to-peer money transfer
Out of the aforementioned three, Point of sale technological solutions are considered as a major concern, as it is comparatively difficult to build.
Key factors to keep in mind while developing mobile wallet app solutions
Here are some key factors that you need to keep in mind during mobile payment integration:
1. Function prioritizing
A mobile wallet application is basically a collection of different functions and features. You need to be careful while integrating these functions and features, as they’ll be eventually making your digital payment app successful.
Do a thorough market research, learn customer expectations, demands, and the market trend prevailing. According to these, prioritize the functions in your mobile wallet application.
Your digital wallet can only be successful if the customers can rely on its security structure. The e-wallets require customers to store their card information or enter their passwords.
It is your primary responsibility to ensure their data security by using advanced technology methods. In addition to standard safety and security mechanisms, you need to include technologies which are hard to decrypt.
Read more: NFC payment system for mobile app
3. Do not forget to include digital receipt
After every transaction performed by users, they need to have a confirmation about the success or failure of it. This is where the need for a digital receipt arises.
Irrespective of the amount they transacted, it is important that they receive a digital receipt of their transaction. These digital receipts can be sent through email to the respective customer’s registered email address.
4. Reward points are a bonus
People like getting rewards. If you are willing to make your digital payment app sustain for a longer time. If you are giving different leverages to your users, there’s no way that they’ll be abandoning your website in coming days.
However, you need to keep in mind that they can check their reward points whenever they want, and can redeem them in better ways. At this point, you’ll need to understand your target audience, their likes, and dislikes.
5. Keep them engaged
Share timely notifications with your customers regarding the new offers they have. Share customized coupons and deals with them to keep them engaged in your application.
It is often noticed that users abandon an application after its first use. Keeping them notified with latest offers and discounts can help you in keeping them engaged in your digital payment app.
6. Selecting development partner
A mobile app development companies can help you with e-payment app development in an efficient manner. They are well worse about the recent technology developments and trends and can assist you in building a better solution.
However, before finalizing a development partner, you need to thoroughly study their profile, and check if they have done similar projects in past. Learning these will help you come with a better digital payment solution.
Mobile wallets are no longer just a trend they have become a need of the time. However, to relish the benefits of this fast evolving market, you need to ensure flawless implementation of facts and features. Do the necessary market research to build a better mobile wallet solution.