The On-Demand Economy is an economic movement that technology companies started to satisfy customers’ demand by the immediate provisioning of goods and services.
Supply is driven by an effective, in-built digital mesh on top of the infrastructure network in place.The On-Demand Economy is revolutionizing the way supply chains works and people perceive newer technologies.
The amount of companies, categories they represent, and the growth of the industry is mounting to an accelerating pace. The industries in this new economy signify the manifestation of years of technological innovation and a progress in consumer actions.
The new on-demand models make real-time delivery of goods and services a possibility, which customers have accepted with open arms.
The question is no more is, will the on-demand Economy transform the way users transact or generate thousands of jobs or move governments? … this is already happening. It is “when” will the services the economy offer will benefit outside of tech-savvy, enthusiasts circle.
The fast-moving technology companies contending in this battleground have developed newer models that are changing industries which were historically slow to innovate. The logistics, grocery, and food industries are key examples of fast-growing categories in the on-demand world — growth in large part a is the application of new technologies over existing infrastructure.
On-demand privileged have shaped effective business models which can gratify the requests of consumers in a far more profitable, scalable, and resourceful manner than their precursors.
The new on-demand businesses have more effectively leveraged technology while exploiting standing infrastructure.
The always on, always connected “smartphone revolution” has made suitability, competence, and ease serious elements in procurements. Messaging services, news, and gaming raised smartphone adoption. mobile commerce will only follow the suit.
Regular purchasing on smartphones will cause one of the most revolutionary moves in consumption patterns in consumer history — for the first-time consumers can buy anything they want at any time with a tap on the screen.
The organized investor group’s belief in the on-demand economy is unambiguous.
Car services, the most volatile area within the on-demand economy, are helping people understand the its market cap. Uber’s growth is even more noteworthy in view of the awareness level of the on-demand car services and on demand dispatch service.
At the same time, Feastplan are a threat to the $683 billion US restaurant industry with substantial triumph. Alternatively, on-demand delivery services have extended a restaurant’s reach far beyond its physical location.
1. Identify the target audience
The target audience could be collegegoers, rich kids, family guys, business owners, frequent travelers, night owls, nomads, single etc. Whomsoever they are, they must be in good numbers, willing and have collective issues.
2. Identify a problem common to them
Well, everybody has certain problems in their life. Many people coming from different wakes of life may have a collective problem. For example, before Uber came, drivers had a hard time finding a passenger and vice a versa. Uber took away both the problems in a single shot. They both become actors on their on-demand taxi solution app.
Uber targeted city travelers, who don’t have a car. The rest is history.
Likewise, you can target lazy teenagers who too lazy to move their lazy asses to a nearby supermarket and would glad to order grocery from a store online. Night owls would love a late-night pizza delivery service so will gamers. Singles for example hate cooking themselves and would love an app that delivers home-made food. Rich kids need new toys to boast themselves with on social media.
Business owners are busy people and want to make maximum of their every minute. So come up with a more comprehensive solution.
3. Define on-demand’ actors
Every problem is a two-way factor. I am often late to the office. That’s a problem I have to face every day. However, there so many reasons to it: My vehicle is slow. I oversleep. I don’t have a vehicle and have to often rely on public transport which are unpredictable.
One actor here is people who commute on the same route. Now to find the second actor and in a way to establish the solution, you must find the other actor. In case of Uber, individual drivers were.
In this case, car owner who are ready to pool would make for a good second actor. In case of food delivery, you may need more than two actors. What if the party delivering the order and preparing it are different. In addition, the business owner must have a control of over state of affairs and thus a admin app is a must in on-demand solutions.
4. Create feature-set for each actor
Once you have defined the actors, it is time to define the feature-set of each set of applications, web or mobile. For, these are the feature an app designed for drivers must have:
- Taxi booking
- Push notifications
- Ride History
- Fare Calculator
- Driver`s review and rating
Likewise, start drafting feature-set for your apps. Divide them into core and optional features. Not every feature will make it to the final list. So be liberal with your choices. Just make sure you’re not omitting an obvious feature and have workarounds to exceptions.
Once every app is happily coded, integrate them with you existing management system and make them work in unison and intended.
This may require some additional coding to the apps backend part and setting up compatibility layers. This may be a few hours to few hundred hours depending upon number of actors, age of existing management system in place, number features, etc.
5. Test and launch
Test the solution for consistency. Start with your developers. Then internal testing team. Let your developers’ community play with it in a closed beta and eventually release the public beta. Replay this chain whenever you introduce new features or go for app revamp to ensure minimum bugs in the final product and higher customer satisfaction.
Once your app is ready to go, publish on the respective app stores. If one of the apps get rejected, work on the feedback, remedy the issue, and reapply. Apple is infamous for rejecting new applications.