Mobile applications today are equivalent to what websites were back in 2005. Business houses were trying best to lead the marathon heading towards web addresses.
Today the same can be counted for mobile applications. According to a report shared by a website, consumers spend 90% of their time in mobile applications when compared to mobile websites.
However, this is just the one side of the coin. Flip side discloses something which can be a nightmare coming true for your business. According to the report revealed by Google, 25% of installed apps are never used, and 26% are abandoned after first use.
What invites this uncertain behavior?
If asked to a layman, an obvious answer to this probably be a ‘poor experience’. But the term alone holds numerous other facts inside it.
The list includes poor design, not helpful content, they forgot, poor performance, too many notifications/ads etc.
Identify to indemnify
‘Problem isn’t you are going through a tough time; the problem is you don’t know how to get out of it.’ To get the second one right in place before your competitor’s leave you far behind, here are few ways that can make your customers happy while using your mobile application.
1. Starting the journey
You have a startup idea that will miraculously land you amidst the ‘Big Boys’ of the Silicon Valley. But did you know that even perfect requires a uniformed boulevard to attain its ‘perfection’? Before you determine to move ahead, ensure that you have gone through all the viable outcomes in near future or on long term basis.
Once you are done with the entire research and analysis, you need to move ahead with the planning process. The reason behind doing a study here is to further utilize the same facts and figures to mold your app into something which can satisfy your users.
2. During planning
At this stage, you need to utilize everything you accumulated above. Keep the paperwork, and scrutinized thoughts that are in your brain together. Let them roll together like a film strip and go through them symmetrically.
You need to study about your competitors keeping your target audience and their preferences in mind. Look ahead to have features that your competitors are lacking to provide at present.
Simultaneously also you need to look for a mobile app development company that has a team of expert mobile app developers and analysts. This task might take time as you need to go through the web world looking for ‘your best app development company’ out of the list of ‘random top app development companies’.
The reason behind using these two differently is that statistics and just previous experience doesn’t make a company best for your project. You need to have a team of mobile app developers who can work on your project with the passion same as yours.
Read Also: Things to know before building an app
3. While designing and developing mobile app
Don’t think that after finding your mobile app development company the work gets over for you. You need to discuss your entire plan with your mobile app development company. Share with them what you persuade with the application and the gap you wish to fill.
Based on these the authorized team will create the wireframe for your mobile application. Once the wireframe is ready, they’ll work out on other significant aspects of mobile application designing keeping in mind your target audience. This step is very crucial for the success of your mobile app, as this in future will create a better user interface, and subsequently a better user experience.
You can also ask your mobile app development team to organize timely interaction with the team, so as to discuss the project development progress and talk about future steps.
4. At the time of Marketing
Marketing a mobile app goes in two steps: pre-launch and post-launch. Being at the former stage you need to start marking your presence at different social platforms keeping in mind your target audience.
You can share screenshots and sample videos of your application. You can also share stories related to building the app, and eventually, you can route them to your application’s landing page.
Moving towards the post-paunch marketing, here you need to almost repeat the above steps, and increase your rate of interaction. Find new ways to attract your customers (gamification is one of them).
5. The work begins
If you are in a misconception that your work has come to an end after launching your mobile app, believe me, you are on wrong track. Rather you need to tighten up your shoelaces and pull up your socks. Now you have finally landed into the vast world of mobile applications.
Here you need to mark your entity as a digital envisioneer in order to sustain for a long duration and to keep yourself high. You need to respond to your user feedbacks, and ensure that necessary actions are taken to resolve their queries.
Simultaneously studying the market pattern, consumer reaction, and user response in context to experience also needs to be taken care of.
‘Masters of the app world’ can be often noticed saying, ‘you can’t create User Experience’; but you definitely can put your efforts to let your app users see the efforts you are putting to deliver them same.
You might not create a better user experience at your first attempt, or you might not satisfy them all at once. But with moving time, yes it’s possible. All you need is a mobile app development team, which is as passionate about your project as much you are.