In today’s global world, doing business in various sectors across the nations, there are several primary drivers to growth. And, language has become one such important key to growth.
Every enterprise and organization needs to have some provisions for conducting business in the local language of the nation. There comes the need for translation services.
And, mobile apps have become an integral part of every business and enterprise these days due to the high volume of business and traffic they bring.
It has become extremely important to keep the mobile apps updated based on the need and utility of the customers and target niche.
Also, this has made it mandatory to develop mobile apps for the enterprises with the feature of multilingual localization.
Importance of developing multilingual mobile apps
It’s the multilingual mobile apps, which help an enterprise to run business in various nations across the world.
This feature provides access to the users internationally. It also helps in providing an interface for carrying out various processes globally.
It helps in maintaining transparency within the enterprise and facilitates portability as well. Thus, this helps to scale up the growth of the enterprises.
It also provides a strategic result driven approach to ensure a higher revenue and generate a high return on investments.
Major challenges for the development of the multilingual mobile apps
The major procedure used while developing these apps is making use of the software from the third party to embed the local languages in the app.
And, this whole procedure takes a lot of time as well as effort.
To support a few languages in a few apps isn’t that difficult. But, when it comes to incorporate a lot of languages to be operated in a lot of apps along with the localization features,
it no longer remains a decent process. One needs to change the date, time, location according to the place.
Also, there exist the need to customize the various menus accordingly as well.
And, this becomes quite a tedious and cumbersome process. One needs to have a very strong insight of developing multilingual mobile apps to overcome these challenges.
Many enterprise doesn’t have the proper resources to adopt it and thereby use only one language, primarily English for their mobile apps.
However, this has a huge impact on their growth and revenue on the whole.
How to overcome the challenges?
To overcome the challenges discussed above, the enterprises should hire organizations with strong software knowledge,
which will provide an authenticated and quality translation service.
Also, the software must have the potential to provide internationalized support to enable the currency, local time and date to be shown in a familiar manner.
Developing the multilingual mobile apps
First and foremost, you need to have a plan to have quality product, translation services, testing for a better development of the app.
Once you have the plan, you need to test the software. Once the testing is done, you need to have a proper program dynamics or plenty of spaces,
which will enable expansion of texts in various languages.
The next step is to encode the strings in UTF-8 mode. His helps to avoid extra time or prevents bugs in the software.
It’s recommended to not use concatenation or single strings in multiple contexts. This will avoid issues of gender and grammatical agreement.
Then provide global support in the software to provide international access to the users. Be flexible with the formats of date and time.
Make use of the full locale. These are some basic check points for developing the mobile apps.
Apart from these basic steps, it’s important to consider the symbols, graphics, images and icons to generate a global appearance for the app.
However, various religious and cultural meanings of the target audience need to be considered while using the colors and symbols.
And, access to providing input via keyboard must be enabled for better customer use.