With an overwhelming idea for your business, you have presumably considered bringing it to life by creating a mobile application. It is not an awful thought. Mobile applications are amazingly mainstream now, and they always welcome different types of new and energizing business thoughts.


The issue, particularly with majority businesses, is attempting to find out the right approach. Here are five useful tips that will help any business explore the deceptive waters of application development while staying away from probably the most widely made mistakes:

Why make apps for limited platforms?

Symbian, Blackberry, Windows, Android, or iOS – Which mobile platform to choose? While application developers end up confused choosing their alternative, quite frequently they neglect to try out available options. Most of them take decisions on general perspectives. It is not surprising to see somebody create an iOS application just because monetization would be simpler on the App Store. While this may be valid sometimes, it is not always like that.


Numerous other factors should go while deciding the right platform. iOS may be greatly prevalent in the US, however Android rules undisputedly on a worldwide scale. So if you plan to distribute your application in different nations, consider Android over iOS. This clearly shows work on each probability and option before taking any decision. If you neglect to do this, you actually limit your target market.

Are you underestimating the mobile experience as compared to web?

A mobile application is in general sense not quite the same as a site. It is diverse in size, it is distinctive in usefulness, and it is different in appearance. The distinction is so vital, that if Apple dislikes your application’s configuration, they might really dismiss it. So why do most people miss out this vital element? Some individuals believe that their application ought to do majority things that their site does, else it turns out to be less useful. However, in reality, this is not true.


The biggest advantage of mobile applications is that they are not quite the same as their desktop cousins. You can get to use them on the go, their touch interfaces are instinctive, they do not need any hardware, and they are infinitely adjustable. With responsive design in place, it has become easier to replicate web experience on smartphones with a personalized user interface and user experience.

Do you plan to monetize your app early on?

Application monetization can turn out to be intimidating on the first hand. It is very hard to determine what model to choose – a paid subscription model, or a freemium approach with paid up gradation on in app purchases? Alternatively, you can even opt for a free model and focus on the in-app marketing to make money.


It is always better to start monetizing on your app early on in the development process. You can have a good look at how apps in your genre are monetizing so that, you can get the maximum output from your strategies and efforts.

Is your app capable enough to sell itself?

You might become highly confident with your app. However, make no mistake about it. An app cannot be successful by itself even if well built with a mesmerizing user experience and highly simple user interface. As soon as you publish your app, you enter an extremely fierce arena full of competitors. If your app is not visible to a broad range of people, you might not get proper returns of what you have invested. Focus on getting the advertising ways right by initially defining your audience. Whether a small niche or a large market, ensure that your app is an apt solution to the issues faced by your audience.


One way to capture the attention of your target crowd is to feature on the respective App Store. If your app follows high quality standards, it will be automatically be shortlisted as Staff Picks. In other cases, you might would like to feature as a new upcoming release for the latest OS. Just keep in mind that you do not need the best of the hardware or programming platforms to create a quality application.

What drives you to beta test your own app?

There is a strong reason why beta testers are crucial for any mobile app development firm. If you need to gain valuable third person perspectives, there is no one better than the beta testers. It is not always about bugs or errors. Sometimes ideas for making the app user-friendly can improve the app largely. For instance, too many advertisements in your app could be extremely annoying or may be your in app purchases are not been clearly communicated.


Since you or your team of people is behind the development of your app, you might not find any flaws in it, giving room to loads of loopholes. Hence, beta testers act as the end users when they test the application leading to perfect analysis of the app. With more number of beta testers on your quality assurance team, you can assure yourself regarding the usability of the app when downloaded by actual end customers.