Fabricating the brand’s DNA with a Logo
Peerbits worked to design the logo that symbolizes fitness and at the same time, represents the joy of independence associated with it. Crafting a liberating fitness logo was not an overnight task as it involved adhering to creative aesthetics of what REPD stands for – fitness, achievement, and spatial freedom.
Crafting design-driven brand identity
Post multi-faceted concept exploration, the final logo for REPD was weaved intrinsically to emboss itself upon the viewing. The GPS symbolic arrow is created inside the brand initial ‘R’ to represent the ubiquitous of the gym for REPD users.